Marketing for Architects and Engineers: A New Approach

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Society, Politics & Philosophy - Anthropology
Marketing for Architects and Engineers:...

Marketing for Architects and Engineers: A New Approach

Name: Marketing for Architects and Engineers: A New Approach
ISBN: 9780419202905

Bria Richardson

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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

种类:

Society, Politics & Philosophy - Anthropology

年:

1996

出版:

1st ed

出版社:

Taylor & Francis

语言:

english

页:

151