A Century of Spin: How Public Relations Became the Cutting...

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A Century of Spin: How Public Relations...

A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

Name: A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power
ISBN: 9780745326894

William Dinan, David Miller

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--Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh

种类:

Business & Economics - Sales & Marketing

年:

2007

语言:

english

页:

240

ISBN 10:

0745326897

ISBN 13:

9780745326894