Excel for Marketing Managers
Ivana Taylor, Bill Jelen
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
种类:
年:
2006
出版社:
Holy Macro! Books
语言:
english
页:
195
ISBN 10:
1932802134
ISBN 13:
9781932802139
系列:
Excel for Professionals series
文件:
PDF, 11.13 MB
IPFS:
,
english, 2006