Technology Distribution Channels: Understanding and Managing Channels to Market
Julian Dent
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating...
年:
2014
出版:
3rd
出版社:
Kogan Page
语言:
english
页:
352
ISBN 10:
0749472170
ISBN 13:
9780749472177
文件:
EPUB, 7.93 MB
IPFS:
,
english, 2014
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