Marketing 6.0 — The Future Is Immersive

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Marketing 6.0 — The Future Is Immersive

Marketing 6.0 — The Future Is Immersive

Name: Marketing 6.0 — The Future Is Immersive
ISBN: 9781119835219

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:

The building blocks of metamarketing

Generation Z and Generation Alpha and the technologies they use daily

How to tap into metaverses and extended reality

The potential obstacles and solutions for creating a more interactive and immersive experience.

Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies...

种类:

Business & Economics - Sales & Marketing

年:

2023

出版社:

Wiley

语言: