Measuring marketing : 110+ key metrics every marketer needs

This book presents the key marketing ratios and metrics, which enable marketers to make better decisions and increase their accountability for their strategies and activities. It discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments.
Abstract: A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media.�