Gastronomy, Tourism and the Media
Warwick Frost, Jennifer Laing, Gary BestThis book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
年:
2016
出版社:
Channel View Publications
语言:
english
页:
264
ISBN 10:
1845415752
ISBN 13:
9781845415754
系列:
Aspects of Tourism; 74
文件:
PDF, 6.35 MB
IPFS:
,
english, 2016