The Marketing of the President: Political Marketing as...

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Society, Politics & Philosophy - Social Sciences
The Marketing of the President:...

The Marketing of the President: Political Marketing as Campaign Strategy

Name: The Marketing of the President: Political Marketing as Campaign Strategy
ISBN: 9780803951372

Bruce I Newman

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Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

种类:

Society, Politics & Philosophy - Social Sciences

年:

1993

出版社:

SAGE Publications, Inc

语言:

english

页:

164

ISBN 10:

080395137X