Fashion-ology : An Introduction to Fashion Studies

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product.
Content: Preliminaries; Contents; 1 Introduction; 2 Sociological Discourse and Empirical; 3 Fashion as an Institutionalized System; 4 Designers: The Personification of Fashion; 5 Production, Gatekeeping and Diffusion of Fashion; 6 Adoption and Consumption of Fashion; 7 Conclusion; Notes; Bibliography; Index.
Abstract: Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.