Twitterville : how businesses can thrive in the new global neighborhoods

James Buck gets out of jail and inspires this book --
How it started. A Pinot kills Odeo ; Showtime ; Dell's parallel avenues ; Why Comcast cares ; Customers take control --
What they're doing. The Twitterville marketplace ; Global companies, local touch ; Seeing the wizard ; B2Bs are people, too ; Small business, big footprint ; Personal branding ; Braided journalism ; Conversations with constituents ; Goodwill fund-raising ; Dark streets --
How and why. Tips, metrics, and finer points ; Global neighborhoods --
Getting started