Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
Birkinshaw, Dr. Julian, Mark, Ken
Key MBA Modelsis a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
年:
2015
出版社:
FT Publishing International
语言:
english
页:
296
ISBN 10:
1292016884
ISBN 13:
9781292016887
文件:
PDF, 2.12 MB
IPFS:
,
english, 2015
因版权方投诉,本书无法下载