Designing Brand Identity: An Essential Guide for the Entire Branding Team
Alina Wheeler你有多喜欢这本书?
下载文件的质量如何?
下载该书,以评价其质量
下载文件的质量如何?
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system."
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte
"Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."
- Paula Scher, Partner, Pentagram
"Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."
- Alex Center, Design Director, The Coca-Cola Company
"Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."
- Andrew Ceccon, Executive Director, Marketing, FS Investments
"If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."
- Olka Kazmierczak, Founder, Pop Up Grupa
"The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."
- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system."
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte
"Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."
- Paula Scher, Partner, Pentagram
"Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."
- Alex Center, Design Director, The Coca-Cola Company
"Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."
- Andrew Ceccon, Executive Director, Marketing, FS Investments
"If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."
- Olka Kazmierczak, Founder, Pop Up Grupa
"The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."
- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi
种类:
年:
2017
出版社:
Wiley
语言:
english
页:
336
ISBN 10:
9786468600
ISBN 13:
9789786468600
文件:
PDF, 204.46 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2017
在1-5分钟内,文件将被发送到您的电子邮件。
该文件将通过电报信使发送给您。 您最多可能需要 1-5 分钟才能收到它。
注意:确保您已将您的帐户链接到 Z-Library Telegram 机器人。
该文件将发送到您的 Kindle 帐户。 您最多可能需要 1-5 分钟才能收到它。
请注意:您需要验证要发送到Kindle的每本书。检查您的邮箱中是否有来自亚马逊Kindle的验证电子邮件。
正在转换
转换为 失败