Do the right thing: how dedicated employees create loyal customers and large profits

THIS BOOK ROCKS. --Kent Taylor, Founder and Chairman, Texas Roadhouse Restaurants The book is a fun read filled with memorable stories that get at the heart of what it takes to lead in a way that simultaneously satisfies employees, customers, and shareholders. Jim Parker plays the role of eloquent detective and ferrets out the interweaving parts that distributed leadership, culture, values, and teamwork play as the underlying layers of a company's success.This is a book about heroes at all levels and the environment needed to create those heroes. A must-read for today's leaders. --Professor Deborah Ancona, Seley Distinguished Professor of Management and Faculty Director of the MIT Leadership Center, Sloan School of Management You'll laugh and cry reading Jim's book, and probably won't be able to put it down. It will forever change the way you view the employees in your organization. --Beverly K. Carmichael, Member, Board of Directors, Society for Human Resource Management People matter most. You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail--while others focused on doing the right thing remain profitable and growth oriented for decades. 

James